Brands
MARS Cosmetics launches ‘MARS Beautiverse’ at Nykaaland
Mumbai: MARS Cosmetics, a beauty brand who is known for its innovative approach is all set to make its stellar debut at the upcoming Nykaaland Festival with the launch of their theme ‘MARS Beautiverse’. The brand will be offering exclusive festive gifting hampers designed for beauty enthusiasts, which will be available exclusively at Nykaaland. The festival is set to take place from the 3 to 5 of November in Mumbai. Nykaaland is known to be India’s first beauty and lifestyle festival which will take place in Mumbai and MARS Cosmetics is all geared up to stand alongside beauty trendsetters from around the world.
Under the theme ‘MARS Beautiverse’, MARS Cosmetics aims to prove that “beauty has no limit, much like cosmos itself.” The brand has a vision of creating a beauty cosmos, a universe of beauty that not only showcases its unique products but also narrates the compelling story of its brand. At this star-studded event, attendees will have the chance to rub their shoulders with global icons from the beauty and lifestyle industry.
And to share the joy of Nykaaland with their online community, MARS is currently running an exciting social media giveaway. 10 lucky winners will get the chance to receive free Nykaaland exclusive passes with an all-access pass to the beauty extravaganza.
MARS Cosmetics brand manager Muskan Jain expresses her enthusiasm for this event by saying, “We are thrilled to be part of Nykaaland and we believe that our concept, “MARS Beautiverse” will truly captivate the hearts and minds of beauty enthusiasts. Our brand offers 100% vegan and cruelty-free makeup products and are made exclusively for the Indian audience. We’re dedicated to breaking the boundaries of beauty and are excited to showcase our unique products and engage with our loyal customers in this dynamic event.”
Apart from this, MARS Cosmetics will be gifting exclusive PR boxes which will offer an unforgettable experience for people who will be lucky enough to receive them. These boxes are meticulously crafted to embody the essence of MARS Beautiverse which in turn reflects the brand’s commitment to quality and innovation. That’s not all, the brand is set to bring an element of fun and excitement to the event with numerous games and contests that people will be able to participate in. The activities will be designed to engage and entertain while creating memorable interactions with the brand.
Nykaaland is known for being a platform that brings together beauty aficionados, brands, and influencers under one roof. With MARS Cosmetics making its debut, this festival promises to be an extraordinary celebration of the limitless beauty cosmos.
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
