Ad Campaigns
Mars Chocolate India signs up Sonam Kapoor as the face of its new campaign
MUMBAI: Actor Sonam Kapoor has made a mark as the fashionista of the industry and wowed her fans with her recent performance in Khoobsurat. Her one of a kind attitude and bindaas outlook makes her one of the most popular actors of her times. With movies like Khoobsurat (2014), Bewakoofiyaan (2014), Bhaag Milkha Bhaag (2013), Raanjhanaa (2013), Players (2012) and Mausam (2011) in her kitty, she’s now all set to don a ‘chocolate star’ avatar for a new campaign by Mars Chocolate India. With a personality that celebrates style and panache and known to love chocolates, Sonam is a perfect match.
Mars Chocolate India marketing director Raghav Rekhi said, “We are thrilled to have Sonam on board. Each of our chocolate brands has a unique and distinct personality. Sonam’s vivacious personality is a perfect fit with the new chocolate brand campaign that we have signed her for. We look forward to this campaign being a big hit with the consumers and hope they enjoy watching Sonam in this new avatar.”
Commenting on the association, Sonam Kapoor said, “My love for chocolates is no secret. Mars Chocolate India makes some of my favourite chocolates. I am thrilled to be a part of one of the most exciting chocolate campaigns in India and am looking forward to a great journey ahead.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
