Brands
Marriott launches ‘Revive’ bed collection
Mumbai, January 13th, 2006: Global hospitality chain Marriott Group of Hotels introduced its bedding package that has ‘Revive’. The collection will be introduced across 2400 Marriott hotels worldwide and in India.
According to an official release, the collection includes plusher mattresses, softer sheets, more pillows and a new, fresh, white look. The transformation is part of Marriott’s global bedding initiative which will utilize over 30 million yards of fabric enough to stretch more than two thirds of the way around the world. By year end, the company expects that 628,000 beds at approximately 2,400 hotels worldwide, across hotels worldwide, across eight brands, will have the new look and feel.
To spice up the occasion, Marriott also launched a Revive Calendar for 2006 which has 14 celebrities including Sharmila Tagore, Soha Ali Khan, Dj Aqueel, Yuvraj Singh, Shilpa Shetty, Malaika Arora Khan and Amrita Arora.
Zoom will telecast the making of the calendar on 28 January at 9 pm.
