Ad Campaigns
Marks & Spencer and Grey launch “Rethink” campaign in India
MUMBAI: Grey have created a unique first for Marks & Spencer India – a campaign specifically designed for market, keeping in mind an in-depth understanding of the brand and consumer in India.
While an increasingly more fashion forward audience in India prides itself at adopting new trends and styles, they do feel the need for a guide and a mentor who can provide not just the right inspiration, but also encourage one to go beyond their usual comfort zone.
The spring re-launch campaign invites customers to “Rethink” their wardrobes, with guidance and inspiration from Marks & Spencer. Style is about having
the confidence to try something new, so whether you want to dip your toe in the water or leap in and take the plunge Marks & Spencer is here to give you the confidence to try something different.
The series of ads shot in street style settings challenge people to “Rethink” the latest trends and occasion wear, with double stripes, pink on pink, animal print for work, styled up joggers for the weekend, and will run across print, social, digital, out of home and in-store.
Ira Dubinsky, Head of International Marketing at Marks & Spencer, said: “We’re really excited to launch the ‘Rethink’ campaign in India, it’s the next evolution for Marks & Spencer in India as we look to deepen our connection to the local consumer. The work is totally relevant for the Indian consumer and positions M&S as an incredible destination for style and a trusted partner where they can come for guidance and advice time and again. Developing
the campaign has been a true partnership between our UK and Indian teams,
both agency and in-house.”
Bikram Bindra, VP and Strategic Planning Head- Delhi, Grey group, said: "For Marks & Spencer in India, this campaign is an important step, since it positions it not just as a trend-setter, but also a brand that challenges perceptions and asks you to explore new sides of your personality.”
Marks & Spencer opened in India in 2001 and now 71 stores across the country, making it the retailer’s second biggest market outside the UK.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
