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Marketing agency Media Tribe takes up the onus to promote controversial film Ram Ki Janmbhoomi
MUMBAI: In a very short span of time, Media Tribe has emerged as one of the most prominent PR and marketing agencies in the country. The company handles the accounts of leading Bollywood celebrities and other prominent celebrities apart from doing the PR for Hindi and regional feature films. While most PR agencies try not to get involved with controversial films, Media Tribe has done the opposite. They have decided to market the controversial film 'Ram Ki Janmbhoomi'.
Talking about the same, Sunil Gupta, co-founder of Media Tribe, says, "We love to take up challenging projects. There is a lot of risks involved in marketing a film based on a controversial subject but that is what makes the whole thing exciting. We hope to promote the film in the right way so that it reaches out to its target audience."
Instead of limiting itself to a particular niche, Media Tribe has spread its wings and has dabbled in a variety of media based services. The company has significant experience in digital marketing, social media marketing, celebrity and influencer management, web design and development, mobile app development and video production services.
The film 'Ram Ki Janmbhoomi' is based on the much talked about Ayodhya dispute and stars actors Govind Namdeo and Manoj Joshi, among others in principal roles. The film is set for a worldwide release on March 29, 2019.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
