Account
Marching Ants bags creative duties for Bestseller India
MUMBAI: Marching Ants Advertising has bagged the creative responsibilities of Bestseller India, widely known for its brands – Jack & Jones, Vero Moda and Only. The agency was chosen on the basis of its credentials and knowledge of the fashion industry.
Bestseller India country head Vineet Gautam said, “We are pleased to have Marching Ants on board as our new creative partners for our brands Jack & Jones, Vero Moda and Only. Their deep understanding of fashion as a category and a customized creative strategy will provide the thrust to take our brands to the next level. We definitely look at them as long term partners.”
Through this association Marching Ants Advertising will aim to create impactful campaigns that will set these fashion brands apart from their competitors. It will include out-of-the-box as well as planned campaigns across TV, print, radio, outdoor and ambient mediums.
Marching Ants Advertising director of marketing and creative concepts Joy Ghoshal added, “I’ve had a long association with Bestseller and am absolutely delighted with this partnership. Bestseller houses some of the most respected brands in the country and we look forward to doing some memorable work on the brands assigned.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
