The account was won following a multi-round multi-agency pitch.
Tasked with shifting the perception from luxury chocolates to distinguished chocolate experience.
The agency will be responsible for the brand's strategy and creative output.
Agency will also provide strategic counsel for content creation across mediums.
MUMBAI: FMCG commodities manufacturer Parakh Agro Industries has assigned Grey group India to handle its creative duties, across advertising, digital solutions, retail design and activation. The...
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