Brands
Manyavar’s Mohey signs on Anushka Sharma
MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.
She is soon be seen in a new campaign along with Manyavar Brand Ambassador Virat Kohli in a never seen before avataar.
Anushka Sharma is an iconic movie star who symbolizes the contrasts of achievement and grace, global outlook and Indian roots, classy yet contemporary in free spirit of celebrating oneself that naturally personifies the Mohey attitude.
Besides unveiling the new wedding collection, Mohey targets to double its store count in the coming year.
After over 450 Manyavar and Mohey stores across India, USA, Bangladesh, UAE and Nepal – the ambassador-duo are poised to energize the brands like never before.
Ravi Modi, Managing Director, Manyavar says: “We target doubling our Mohey store count to 100 in the coming year. Anushka’s individuality blends with Mohey’s values of celebrating oneself.”
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
