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Manyavar’s Mohey signs on Anushka Sharma

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MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.

She is soon be seen in a new campaign along with Manyavar Brand Ambassador Virat Kohli in a never seen before avataar.

Anushka Sharma is an iconic movie star who symbolizes the contrasts of achievement and grace, global outlook and Indian roots, classy yet contemporary in free spirit of celebrating oneself that naturally personifies the Mohey attitude.

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Besides unveiling the new wedding collection, Mohey targets to double its store count in the coming year.

After over 450 Manyavar and Mohey stores across India, USA, Bangladesh, UAE and Nepal – the ambassador-duo are poised to energize the brands like never before.

Ravi Modi, Managing Director, Manyavar says: “We target doubling our Mohey store count to 100 in the coming year. Anushka’s individuality blends with Mohey’s values of celebrating oneself.”

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Brands

Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26

Q4 profit rises to Rs 174 crore as firm streamlines District business

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NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.

The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.

Key financial metrics from the report include:

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  • Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
  • Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
  • Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
  • Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.

On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.

From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.

With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.

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