Ad Campaigns
Manyavar kickstarts wedding season with new TVC starring Ranveer Singh
Mumbai: It is the season of wedding celebrations and gusto, an occasion which is no less than a festival and much more than just a ritual. Keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya onboarding popular Bollywood actor Ranveer Singh.
While Ranveer Singh as the ultimate ‘Dulha’ is the major highlight of the TVC, the film revolves around the curiosity and excitement of the grand entry by the Dulha in an Indian wedding. Embracing our traditions and coupling it with some zest, the campaign film celebrates Indian-ness with #ManyavarAaGaya.
TVC link for DHOL:
TVC link for Segway:
Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honoured to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new #ManyavarAaGaya is an impeccably conceptualised and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”
“We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun take on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day,” Vedant Fashions Ltd CMO Vedant Modi said.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
