Ad Campaigns
Mankind Pharma signs Amitabh Bachchan as first brand ambassador
MUMBAI: Mankind Pharma has signed its first ever brand ambassador in Amitabh Bachchan as Through this partnership, Mankind Pharma will emphasise the importance of good health and affordable treatment for all.
A TVC featuring Bachchan, conceptualised by ADK Fortune, packs Mankind’s commitment towards a healthier and happier world.
Mankind Pharma CEO Rajeev Juneja said, “We believe this association will further add confidence to the brand and strengthen the Mankind brand image among consumers. We welcome Mr. Bachchan to the Mankind family. ”
Actor Amitabh Bachchan said, “It has been an absolute pleasure to be a part of the Mankind family and I am delighted to be associated with the brand known in the country for its work of serving life.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
