Brands
Mankind Pharma rolls out PetStar Delight for India’s cats
MUMBAI: Mankind Pharma has broadened its paws in the pet care space with the launch of PetStar Delight, a new cat food range that pushes the company beyond its dog-focused beginnings and into India’s booming feline market.
The move lands at the right moment. India’s cat food category is now worth about Rs 1,500 crore and is climbing steadily with monthly sales of Rs 120 crore and annual growth of 18 to 20 per cent. Pet parents are spending more, reading labels more closely and looking for brands that blend science with taste.
PetStar Delight aims to tick all those boxes. Manufactured in Thailand to stringent quality standards, the range uses a clean label with no artificial colours or preservatives. Each recipe is packed with functional ingredients such as cranberry for urinary health, turmeric for immunity and digestion, and taurine for vital organ support. Three crowd-pleasing flavours feature on the menu: salmon, tuna and ocean fish.
Nutrition has been tailored by life stage. The kitten formula offers 32 per cent protein and 12 per cent fat for energetic growth while the adult variant carries 30 per cent protein and 10 per cent fat to support long-term wellbeing.
Mankind Pharma vice chairman and managing director Rajeev Juneja, said the expansion builds on the company’s early success in dog nutrition. He noted that the PetStar brand was launched in 2022 and has since grown with a focus on quality, affordability and wellness.
Vice president and head of the Pet Food Division Piyush Prashant, added that the new range borrows from the same disciplined approach that shaped PetStar dog food, which is manufactured in the UK using European ingredients and BRCGS standards. Beyond the basics, PetStar Delight features prebiotic beta-glucans and MOS for gut health, natural fibre for hairball control, salmon oil for brain development, choline for nerve health and yucca extract to reduce stool odour.
The range comes in 400g, 1kg and 2.8kg packs. The 1kg bag is priced at Rs 399 for kittens and Rs 375 for adults and will be available across India.
With PetStar Delight, Mankind Pharma strengthens its position in the pet care sector, hoping to charm a fast-growing community of cat owners who want nutrition backed by science and delivered with flavour.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
