Mankind Pharma rolls out PetStar Delight for India’s cats

MUMBAI: Mankind Pharma has broadened its paws in the pet care space with the launch of PetStar Delight, a new cat food range that pushes the company beyond its dog-focused beginnings and into India’s booming feline market.

The move lands at the right moment. India’s cat food category is now worth about Rs 1,500 crore and is climbing steadily with monthly sales of Rs 120 crore and annual growth of 18 to 20 per cent. Pet parents are spending more, reading labels more closely and looking for brands that blend science with taste.

PetStar Delight aims to tick all those boxes. Manufactured in Thailand to stringent quality standards, the range uses a clean label with no artificial colours or preservatives. Each recipe is packed with functional ingredients such as cranberry for urinary health, turmeric for immunity and digestion, and taurine for vital organ support. Three crowd-pleasing flavours feature on the menu: salmon, tuna and ocean fish.

Nutrition has been tailored by life stage. The kitten formula offers 32 per cent protein and 12 per cent fat for energetic growth while the adult variant carries 30 per cent protein and 10 per cent fat to support long-term wellbeing.

Mankind Pharma vice chairman and managing director Rajeev Juneja, said the expansion builds on the company’s early success in dog nutrition. He noted that the PetStar brand was launched in 2022 and has since grown with a focus on quality, affordability and wellness.

Vice president and head of the Pet Food Division Piyush Prashant, added that the new range borrows from the same disciplined approach that shaped PetStar dog food, which is manufactured in the UK using European ingredients and BRCGS standards. Beyond the basics, PetStar Delight features prebiotic beta-glucans and MOS for gut health, natural fibre for hairball control, salmon oil for brain development, choline for nerve health and yucca extract to reduce stool odour.

The range comes in 400g, 1kg and 2.8kg packs. The 1kg bag is priced at Rs 399 for kittens and Rs 375 for adults and will be available across India.

With PetStar Delight, Mankind Pharma strengthens its position in the pet care sector, hoping to charm a fast-growing community of cat owners who want nutrition backed by science and delivered with flavour.