Ad Campaigns
Mankind Pharma honours Nurses’ compassion with touching video campaign
Mumbai Mankind Pharma, a reputed global pharmaceutical firm, upholds a profound commitment to spreading kindness and recognizing exceptional service across diverse professions and industries. In a new video campaign to celebrate International Nurses’ Day, Mankind Pharma pays homage to the remarkable individuals whose dedication reflects the essence of selfless care. Nurses embody this ethos daily, consistently dedicating themselves to helping others.
The video campaign tells the story of Martha, a nurse whose initial stern demeanour contrasts with the deep compassion at the core of her profession. Her empathy becomes evident through her comforting actions toward a patient, revealing her profound understanding of his needs. The video serves as a touching tribute to the unsung heroes of healthcare—the nurses who go beyond their duties to care for their patients. It highlights the human side of nursing and showcases the empathy, compassion, and dedication that nurses bring to their work every day.
On the occasion of International Nurses Day, Mankind Pharma Ltd vice-chairman and managing director Rajeev Juneja expressed, “Mankind Pharma is deeply inspired by the extraordinary dedication and compassion of nurses. Their unwavering commitment to patient care, even in challenging circumstances, embodies the highest ideals of nursing. Our video campaign is a tribute to the nursing community, acknowledging their indispensable role in enhancing the lives of patients and their families. Through this campaign, we aim to celebrate their remarkable work and the significant impact they have on healthcare and society.”
Juneja further added “Whether in times of a global crisis like the COVID-19 pandemic or during natural disasters like floods, Mankind Pharma has consistently been at the forefront, donating, helping, and appreciating communities that share the belief in spreading kindness. Similarly, nurses embody this spirit by consistently exceeding their duties to care for others.”
Through these campaigns, Mankind Pharma aims to increase awareness about the critical role of nurses, promote solidarity, and advocate for positive change within the nursing profession and healthcare systems globally. Mankind Pharma expresses heartfelt gratitude and respect for the selfless service of nurses and hopes this touching story will inspire others to appreciate nurses’ invaluable contributions and profound impact on the healthcare ecosystem. International Nurses’ Day serves as a reminder of their dedication, expertise, and compassion that are central to promoting health and well-being for all.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
