MAM
Manforce condoms rolls out a new ad ahead of Father’s Day
Mumbai: Manforce condoms has released a new ad ahead of Fathers’ Day in continuation of its last year’s campaign ‘Better Endings’ on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading to a sudden rise in the number of quarantine babies!
The campaign draws inferences from multiple news reports on the existing home-quarantine conditions that caused an unplanned baby boom due to the segregation of couples globally while implicating the lack of protection.
“Based on our research and the current situation, we continued with our season 2 of the campaign, while keeping the core message intact. This is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection,” says Grapes Digital COO & strategy head Shradha Agarwal, the agency behind both seasons of the #BetterEndings campaign.
She added that the theme bears in mind that even during the fresh round of lockdowns for the second COVID- 19 wave, there was a rise in quarantine babies being conceived.
The campaign hilariously depicts how the enforced segregation indoors can result in inadvertent romantic encounters, leading up to unplanned parenthood, if one is not cautious. The latest film depicts various situations wherein the husband scores brownie points over his wife while helping out in sundry household tasks. At the joint completion of every chore, he impishly teases with a ‘Who’s your daddy?’ query at the wife.
The film concludes with the same query but, just when the couple’s intimate moment is interrupted by the sound of a crying baby. This makes for the film’s telling final message to viewers on choosing the right way to be called ‘ the daddy’ with #BetterEndings always being a matter of (the right) choice.’
A strong message on the importance of adopting safe, protected sex is soaked in a fun and light-hearted package to appeal to viewers across the spectrum. Just like the first creative in the campaign, this one too ends with the teaser: “For all those who don’t like the ending, we have a better one. For all those who do? Happy Father’s day!”
The campaign scores on its entertainment quotient, even as it educates viewers about relevant topics like unplanned pregnancy leading to impending parenthood.
Commenting on the need behind the campaign, Mankind Pharma DGM Joy Chatterjee said, “Safe intimate relations have always been our core message to our consumers. The situation remains the same as last year similar and hence the thought of the continuation of our #BetterEndings campaign. The concept and thought behind the campaign remain the same. It’s an initiative to reach out to the masses to keep them informed that we all should have our share of fun but be cautious and take necessary protection.”
The ad is now live across all social media platforms.
Brands
OpenAI hires Nitin Bawankule as head of enterprise sales, India
Former AWS, Google and Disney+ Hotstar leader to drive AI adoption at scale
MUMBAI: OpenAI has appointed Nitin Bawankule as head of enterprise sales for India, strengthening its leadership bench as it deepens its push into one of the world’s fastest-growing AI markets.
Bawankule, who will join in mid-May, brings more than two decades of experience across cloud, media, and digital ecosystems. Most recently, he served at Amazon Web Services, where he led multiple high-growth verticals and helped accelerate enterprise adoption of cloud and AI solutions in India.
Announcing the move, OpenAI head of enterprise sales, India Nitin Bawankule said he is looking forward to helping organisations transition from “isolated AI pilots to company-wide transformation” and embedding AI into everyday workflows to unlock productivity and better decision-making.
Before AWS, Bawankule held senior leadership roles at The Walt Disney Company, where he led ad sales for Disney+ Hotstar and television networks, driving revenue growth across major sporting and entertainment properties. He also spent over eight years at Google, including a stint as country director for Google Cloud in India.
His appointment comes at a time when Indian enterprises are rapidly scaling AI adoption, moving beyond experimentation to integrating AI into core business functions. OpenAI’s decision to bring in a seasoned enterprise leader signals its intent to capture this opportunity and build deeper partnerships across industries.
With a strong track record in navigating major technology shifts, Bawankule is expected to play a key role in translating AI’s promise into practical, business-ready solutions for Indian companies.
As the race to operationalise AI gathers pace, OpenAI’s latest hire suggests it is gearing up not just to participate, but to lead from the front in India’s enterprise AI story.
