MAM
Mandrake Mydia bags integrated PR mandate for Khelraja
Mumbai: The integrated marketing communications advisory, MandrakeMydia has won the integrated PR mandate for Asia’s renowned iGaming platform, Khelraja.
MandrakeMydia is a boutique PR agency that has catered to different clients from different sectors which adds to the expansive portfolio of the brand. They have managed the PR for gaming brands like Adda52 and Rummy culture in the past helping them build a strong brand presence.
Khelraja is an online gaming app that offers live casino and other gaming experiences to the users along with the opportunity to win big. Strategic media engagement, social media marketing and development for the brand, as well as integrated PR campaign planning and coordination, are the key objectives in the mandate. Khelraja is a platform that offers a seamless virtual gaming experience to its users and is expanding its user base in the market by initiating several interesting gaming campaigns.
Speaking on this, Khelraja CEO Viren Modi said, “With our expansive plans in the near future, we trust MandrakeMydia and its years of experience in the PR management industry. Their deep understanding of the gaming industry and its PR strategies is something that we were looking for the expansion of the brand.”
Sharing her thoughts on this opportunity, MandrakeMydia founder Shabnum Khan commented, “It is a pleasure to be working for one of Asia’s most renowned iGaming platforms and this would be a long-term partnership wherein we aim at expanding the brand presence across different publications. Key strategic approach would be to connect with the target audience through a streamlined approach.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
