MAM
Mandrake Mydia bags integrated PR mandate for Khelraja
Mumbai: The integrated marketing communications advisory, MandrakeMydia has won the integrated PR mandate for Asia’s renowned iGaming platform, Khelraja.
MandrakeMydia is a boutique PR agency that has catered to different clients from different sectors which adds to the expansive portfolio of the brand. They have managed the PR for gaming brands like Adda52 and Rummy culture in the past helping them build a strong brand presence.
Khelraja is an online gaming app that offers live casino and other gaming experiences to the users along with the opportunity to win big. Strategic media engagement, social media marketing and development for the brand, as well as integrated PR campaign planning and coordination, are the key objectives in the mandate. Khelraja is a platform that offers a seamless virtual gaming experience to its users and is expanding its user base in the market by initiating several interesting gaming campaigns.
Speaking on this, Khelraja CEO Viren Modi said, “With our expansive plans in the near future, we trust MandrakeMydia and its years of experience in the PR management industry. Their deep understanding of the gaming industry and its PR strategies is something that we were looking for the expansion of the brand.”
Sharing her thoughts on this opportunity, MandrakeMydia founder Shabnum Khan commented, “It is a pleasure to be working for one of Asia’s most renowned iGaming platforms and this would be a long-term partnership wherein we aim at expanding the brand presence across different publications. Key strategic approach would be to connect with the target audience through a streamlined approach.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
