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Manashi Guha appointed L’Oréal consumer products division managing director – UK & Ireland
Mumbai: L’Oréal announces a strategic leadership appointment in the consumer products division (CPD), with Manashi Guha nominated to a new assignment as managing director, CPD for L’Oréal UK & Ireland from 1 October. CPD holds a unique brand portfolio including its four iconic global brands of L’Oréal Paris, Maybelline New York, Garnier and NYX Professional Make Up.
Guha was most recently a founding member of the South Asia Pacific Middle East North Africa (SAPMENA) Zone Management Committee, a new Zone formed in 2021 as a strategic growth region for L’Oréal Groupe. The region, home to 40 per cent of the world’s population, is one of the fastest-growing for L’Oréal worldwide and a global talent hub. Guha established CPD’s strategic mission for the new zone, tapping into a huge market potential where 50 per cent of the world’s new consumers will come from.
Her growth strategy starts with people and she is known for trailblazing new growth paths and transforming with agility. During her tenure, SAPMENA has not only strengthened its iconic global brands, but also transformed L’Oréal’s go-to market in the region and set people foundations for exceptional results across all three years.
Guha’s new appointment reflects rising global leadership talent emerging from the SAPMENA region. With her leadership experience in emerging and fast-evolving markets, particularly the dynamic markets of India and Indonesia, Guha will bring to her new assignment in UK & Ireland an entrepreneurial mindset, consumer centricity, agility, passion for innovation and excellence.
Commenting on the appointment, Guha said, “It’s been an honor to lead an incredible team of passionate entrepreneurs in the set-up of SAPMENA. South Asia Pacific with the Middle East is leading the beauty revolution and consumer sophistication with diverse beauty ideals and a dynamic digital culture of on-demand, always-connected and hyper social; we can bring a lot to the rest of the world. I hope to bring that learning into my new role. But more importantly, as an Asian Indian wo(mentor), I believe the world is our oyster – we create our reality by unapologetically being who we are. L’Oréal Groupe is an incredible place to create your own reality where I have been recognized and encouraged for bringing my true self to the table.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
