Brands
Man of Steel meets wheels as Studds launches Superman Helios helmet
MUMBAI: Up, up and away only this time, it’s not Superman taking flight but bikers hitting the roads in superhero style. Studds Accessories Ltd., the world’s largest two-wheeler helmet maker by volume in CY 2024, has unveiled the Helios Superman Edition Helmet, the latest chapter in its DC superhero-inspired range. The launch follows the Batman edition released in July, continuing STUDDS’ collaboration with Warner Bros. Discovery Global Consumer Products India.
The Helios, Studds’ flagship full-face model, already carries an ISI (BIS) stamp and DOT (USA) certification. The Superman Edition takes things further with a high-impact thermoplastic polymer shell, aerodynamic spoilers, and regulated density EPS padding to handle crashes of varying intensity. For night riders, cataphote retro reflective padding boosts low-light visibility.
Inside, the helmet is kitted out with comfort-first touches: an Antifog 100 lens offering 100 seconds of fog resistance, a ventilation system that keeps rides cool, and a hypoallergenic liner to reduce skin irritation. Riders with spectacles will appreciate the eyeglass-friendly fit, while integrated speaker pockets make it Bluetooth-ready. A quick-release visor and chin strap add everyday convenience even with gloves on.
Durability hasn’t been ignored. A silicone-coated dual visor system resists scratches while doubling up as sun protection. A removable lower trim keeps the helmet looking fresh, and a rust-proof stainless steel buckle ensures strength across weather conditions.
The real showstopper, though, is the bold Superman “Man of Steel” graphics available in six colour combinations across matte and gloss finishes, designed to give riders a road presence as striking as the superhero himself.
Available in Medium, Large, and XL sizes, the Superman Edition starts at just Rs 3,700. It’s on sale at offline retail stores, Studds exclusive outlets, and the company’s official site, with availability on other leading marketplaces rolling out soon.
Studds Accessories Ltd., managing director Sidhartha Bhushan Khurana summed up the mission: “At Studds, our aim has always been to combine security, novelty and style in every helmet. The Helios Superman Edition complies with international safety standards, is inspired by one of the most iconic superheroes of all time, and is designed to resonate with today’s riders. It’s protection with personality.”
With superheroes now swapping capes for visors, Studds is clearly betting that Indian bikers want their safety served with a side of pop culture flair.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
