MAM
Studds puts safety in style with new Vogue D1 square helmet series
MUMBAI: Studds Accessories Ltd., one of the world’s largest two-wheeler helmet maker by volume in 2024, has launched the Vogue D1 square, its first graphic series under the popular ‘Vogue’ line.
Known for blending safety, comfort, and value, the ‘Vogue’ range has long been a commuter favourite. The new D1 square edition adds a splash of personality, rolling out six striking colour combinations, from black-and-pastel blue to black-and-pink, while keeping the ISI-certified protection intact.
Studds, managing director, Sidhartha Bhushan Khurana said the refresh was inspired by riders’ growing appetite for expressive, contemporary designs. “We’re evolving the Vogue series to offer something that’s not only safe and reliable but also visually appealing. This lightweight, open-face helmet lets riders show their individuality without compromising comfort or safety,” he noted.
The D1 square features regulated-density EPS for protection, a quick-release chin strap for convenience, and a hypoallergenic liner with top air exhausts to keep riders cool, especially handy in India’s sweltering climate. Available in four sizes (xs to l), the helmet is designed for men and women alike, making it a versatile choice for both daily commutes and weekend spins.
With prices starting at Rs 1,095, the Vogue D1 Square is on sale at Studds exclusive outlets, offline retailers, and the official online store, with availability on major marketplaces coming soon.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
