MAM
Man Jit Singh re-elected IBF president
MUMBAI: The 14 annual general meeting (AGM) of the IBF took place late yesterday in Mumbai, proceeding which multi screen media (MSM) CEO Man Jit Singh was re-elected as the president of the foundation for the year 2013-14.
Discovery Networks Sr VP and GM south Asia Rahul Johri has been elevated as the new vice-president along with existing vice-presidents Zeel MD and CEO Punit Goenka as well as India TV chairman and editor in chief Rajat Sharma. Times Television Network (TTN) CEO Sunil Lulla is the new IBF treasurer.
On his re-appointment Singh said “I am delighted that my industry colleagues continue to have faith in me to guide the IBF. The last year has been very eventful for our industry with digitisation phases I and II, considerable progress on a new measurement system under BARC, and a shift from TRPs to TVTs. Substantial challenges continue in the current year. We need to build on the success of content regulation, continue the process of digitisation and work collaboratively with the broader industry.”
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Janhvi Kapoor teams up with Amaha to spotlight alcohol addiction
‘Off the Rocks’ aims to shift stigma to science in mental health discourse
MUMBAI: Janhvi Kapoor has partnered with Amaha to launch Off the Rocks, an awareness-led initiative that seeks to reframe alcohol addiction as a clinical mental health condition rather than a moral failing.
The initiative comes at a time when alcohol consumption is increasingly normalised in social settings, yet awareness around dependency and addiction remains limited. According to estimates, nearly one in five alcohol users in India may face addiction, but many continue without diagnosis or access to professional care, often held back by stigma or lack of understanding.
Kapoor said the idea for the campaign stemmed from a gap she has observed in public conversations. “The conversation around alcohol is either completely absent or deeply judgmental, and neither serves the people who actually need support,” she said. “Alcohol addiction is real, it’s clinical, and it affects people across every walk of life.”
Off the Rocks is designed as a long-term, multi-format effort rather than a one-off campaign. It will feature expert-led discussions, personal stories, and accessible content aimed at building awareness, reducing stigma, and guiding individuals towards professional help.
To ensure clinical depth, Kapoor has teamed up with Amaha, a full-spectrum mental health organisation with a large network of psychiatrists and psychologists. The organisation brings both infrastructure and expertise, particularly in treating moderate to severe mental health conditions, including alcohol use disorder.
“Addiction sits at the intersection of neuroscience, psychology, and lived experience, and remains one of the most stigmatised conditions we see,” said Amaha founder and CEO Amit Malik. He added that the initiative would help connect public awareness with credible, evidence-based care.
Amaha currently operates across multiple cities with in-person centres and digital services, offering therapy, psychiatry, and self-care tools in several languages. Its platform has reached millions globally, reflecting a growing demand for structured mental health support in India.
With Off the Rocks, Kapoor and Amaha are attempting to shift the narrative from blame to understanding, and from silence to support. If it succeeds, the initiative could help more people recognise when social drinking crosses the line and, more importantly, where to turn next.
