Brands
Maliao Cosmetics launches Valentine’s campaign for Forever Matte Lipstick
Brand’s new digital campaign celebrates lasting love and long-wear lipstick
NEW DELHI: This Valentine’s Day, Maliao Cosmetics is spreading love with a twist of colour. The beauty brand has unveiled its digital campaign for the new Forever Matte Lipstick collection, promising lip shades as enduring as true love.
The campaign, anchored by the playful hashtag Its forever matte baby, draws a parallel between lasting romance and long-wear makeup. Just as love sticks around through thick and thin, Maliao’s matte lipsticks are designed to stay vibrant, comfortable, and flawless from morning coffee to evening celebrations.
Through striking visuals and romantic storytelling, the campaign follows the quest for the perfect lipstick: matte, smooth, and long-lasting. Bold colours meet heartfelt moments to present the Forever Matte collection as a must-have for every occasion, whether casual brunch or glamorous night out.
Maliao Cosmetics CEO Arhaan Khan said, “We wanted to create a lipstick that delivers three essentials: rich colour, smooth matte finish, and long wear without discomfort. This campaign reflects our belief that products that last give confidence and joy to our customers.”
By combining style with performance, Maliao Cosmetics is positioning itself as the go-to brand for beauty lovers seeking reliable products that fit seamlessly into their daily lives. The Forever Matte campaign reinforces the brand’s commitment to creating makeup that stays as true as love itself.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
