Maliao Cosmetics launches Valentine’s campaign for Forever Matte Lipstick

NEW DELHI: This Valentine’s Day, Maliao Cosmetics is spreading love with a twist of colour. The beauty brand has unveiled its digital campaign for the new Forever Matte Lipstick collection, promising lip shades as enduring as true love.

The campaign, anchored by the playful hashtag Its forever matte baby, draws a parallel between lasting romance and long-wear makeup. Just as love sticks around through thick and thin, Maliao’s matte lipsticks are designed to stay vibrant, comfortable, and flawless from morning coffee to evening celebrations.

Through striking visuals and romantic storytelling, the campaign follows the quest for the perfect lipstick: matte, smooth, and long-lasting. Bold colours meet heartfelt moments to present the Forever Matte collection as a must-have for every occasion, whether casual brunch or glamorous night out.

Maliao Cosmetics CEO Arhaan Khan said, “We wanted to create a lipstick that delivers three essentials: rich colour, smooth matte finish, and long wear without discomfort. This campaign reflects our belief that products that last give confidence and joy to our customers.”

By combining style with performance, Maliao Cosmetics is positioning itself as the go-to brand for beauty lovers seeking reliable products that fit seamlessly into their daily lives. The Forever Matte campaign reinforces the brand’s commitment to creating makeup that stays as true as love itself.