Ad Campaigns
MakeMyTrip unveils campaign to boost online hotel booking
MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it for leisure or business travel to ensure a convenient, hassle-free experience. With its popular brand ambassadors, the ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.
Commenting on the new TVC and offering, MakeMyTrip group chief marketing officer Saujanya Shrivastava said, “There is no one-size-fits-all when it comes to hotel choices for Indians – whether you are traveling for business or are holidaying with family – your needs and peeves differ. As India’s one-stop-travel-shop we have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip which will nudge non-users as well as fence-sitters to switch to online booking through our latest campaign.”
Talking about the campaign, MagicCircle managing director Hemant Misra said, “The tonality of the new campaign will be different from what we’ve been doing so far. The active humour that came as a result of the ‘one-upmanship play’ and was the hallmark of our campaigns till now will give way to ‘relationship enhancers’. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun.”
Once again, MakeMyTrip is leaning in on its influential brand ambassadors – the energetic duo of Ranveer Singh and Alia Bhatt in new avatars that are more relatable for individuals and families alike. This 360-degree marketing campaign includes TVCs that will run for nine-weeks across high-impact genres like general entertainment channels, HD channels, Hindi movies, Hindi and English news, cricket and regional channels. The campaign is Live in English, Hindi, Telugu, Tamil languages and is also available on digital platforms like YouTube and Facebook.
The characters in the TVC have been brought to life by MagicCircle.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
