Ad Campaigns
MakeMyTrip launches new quirky campaign
Mumbai: MakeMyTrip has launched a new campaign addressing common travel challenges through humour. The three-film campaign highlights the company’s accommodation options: international hotels, homestays & villas, and domestic hotels. Featuring Alia Bhatt and Ranveer Singh, the campaign showcases MakeMyTrip’s solutions for finding the right accommodations, both internationally and domestically.
The first film features Alia and Ranveer struggling to find familiar food in a foreign hotel, emphasizing MakeMyTrip’s ‘Loved by Indians’ filter for finding hotels with Indian cuisine and other preferences.
In the second film, the duo humorously repurposes hotel amenities as gifts, reinforcing MakeMyTrip’s affordable options, such as a 25 per cent discount for new users on domestic hotels.
The final film highlights MakeMyTrip’s range of serviced villas, with Alia expecting full service but discovering the need for self-management, showcasing the variety of options available for different traveler needs.
Embed links:
“Our latest campaign is rooted in the real challenges travelers face,” said MakeMyTrip CMO & CBO – corporate, Raj Rishi Singh. “From finding the right amenities to making smart budget decisions, we want our travelers to experience ease and delight with every stay choice. Alia and Ranveer bring a dose of humor to each unique scenario, delivering a message that resonates deeply with every type of traveller.”
The campaign is live across TV, digital, and social. In addition, MakeMyTrip is also a ground sponsor for the ongoing India-South Africa T20 series. Directed by Early Man Film’s Abhinav Pratiman, these films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot creative agency.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
