MAM
MakeMyTrip becomes principal sponsor of Sunrisers Hyderabad
MUMBAI: MakeMyTrip, India’s leading travel company, has associated with Sunrisers Hyderabad as the ‘Principal Sponsor’ for the team. MakeMyTrip will also launch an innovative and exciting marketing campaign targeted at travelers and IPL fans in April.
MakeMyTrip will launch a new campaign featuring an extension of the current brand promise. In the 360 degree campaign, MakeMyTrip will showcase the Sunrisers association through a TVC featuring the team’s players – Dale Steyn, Cameron White and Ishant Sharma.
This will be aired to coincide with the launch of the IPL 2013 season. MakeMyTrip will simultaneously launch BTL and ATL activation through its website, retail stores and social media properties. MakeMyTrip customers and Sunrisers’ Fans can look forward to a Meet & Greet with the players as part of the activation.
MakeMyTrip.com CEO & Founder Deep Kalra said, “We are delighted to partner with Sunrisers Hyderabad and reach out to millions of IPL fans through this association. The IPL beautifully demonstrates the synergies of the twin passions of Cricket and Travel, with fans following their teams to match-venues across different parts of the country. Together with our customers, we look forward to the IPL excitement and wish our team the very best.”
Sunrisers Hyderabad CEO K Shanmugam added, “MakeMyTrip has been a pioneer in the category of Online Travel in India, and a harbinger of change. We are confident that they will ably partner us in our journey of reinvention and quest for success. We welcome them to the Sunrisers family and look forward to a successful association.”
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
