MAM
MAIA estates appoints Sanaa Ruia as creative director
Mumbai – MAIA Estates has announced the appointment of Sanaa Ruia as its new creative director. With a distinguished career spanning nearly two decades in luxury branding, design, and entrepreneurship, Sanaa brings a fresh, globally-inspired perspective to the company. Her appointment marks a pivotal moment in MAIA Estates’ journey, signalling the brand’s mission of bringing modern creativity, innovation, and excellence into real estate.
Sanaa’s educational background includes a postgraduate degree in Luxury Marketing from the London School of Arts, where she honed her expertise in high-end branding and consumer experiences. Her early career in the fashion industry laid the foundation for her refined aesthetic sensibilities and ability to push creative boundaries. A decade ago, Sanaa founded Nomada, an accessories brand that rapidly gained international recognition, with a presence in over 35 luxury stores worldwide, including markets in Miami, Athens, Lisbon, Bodrum, and Muscat.
Sanaa’s entrepreneurial journey with Nomada also extended into corporate solutions and strategic gifting, where she catered to prestigious clients such as Estée Lauder, Nykaa, Vistara Airlines, and the Manipal Group. Her commitment to ethical craftsmanship and social responsibility is best reflected in her efforts to employ 125 workers in Dharavi, emphasising fair wages and local craftsmanship.
Sanaa’s connection with MAIA Estates runs deep. Her collaboration with the brand began through Nomada, where she worked on key design projects that have shaped her understanding of MAIA’s ethos and brand identity. This familiarity, coupled with her multifaceted expertise, will enable her to spearhead creative initiatives that span marketing strategy, project branding, interior design, and landscaping.
“I have always believed that creativity is not just a skill set but a mindset,” said Sanaa Ruia, speaking about her new role. “Being a design-centric person means having a keen eye for aesthetics, functionality, and innovation in everything I do. This approach to creativity is inherently versatile, allowing me to adapt and shape it to different contexts, including real estate. I look forward to translating this ethos into my work at MAIA Estates. Real estate is an incredibly dynamic industry, and it’s exhilarating to be at the intersection of design and development. I am excited to work closely with the team at MAIA to bring a fresh perspective to our projects and create spaces that are as functional as they are beautiful.”
MAIA Estates founder & CEO Mayank Ruia commented on Sanaa’s appointment: “Sanaa’s unique design sensibilities, coupled with her strong business acumen, make her an invaluable addition to the MAIA team. Her ability to blend aesthetics with strategic thinking is exactly what we need to further distinguish ourselves. With her at the creative helm, we are poised to push the boundaries of high-quality living while staying true to our core values of innovation and excellence.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
