MAM
Mahindra Scorpio triumphs at CNBC Auto Car Auto Awards
NEW DELHI: CNBC India and Auto Car have announced the winners of the second CNBC Auto Car Auto Awards, the Oscars of the Indian automobile industry.
At a fast paced, glitzy event in New Delhi, Mahindra & Mahindra’s Scorpio was awarded the Car of the Year 2003 the most coveted trophy of the evening, signaling the coming of age of the utility vehicle segment in India.
Other awards given away were
Manufacturer of the Year: Hyundai Motors India
Best Value for Money Car of the Year: Tata Indigo
Most Technologically advanced car of the Year: Mercedes-Benz E 240
Best Design and Styling of the Year: Opel Vectra
Best Drivers’ car of the Year: Mercedes-Benz E 240
Most Improved Car of the Year: Hyundai Accent CRDi
CEO CNBC India Haresh Chawla said, ‘The Indian automobile industry is going through a very visible transition. And it is best manifested in the improved quality of passenger vehicles being introduced across all segments. The CNBC Auto Car Auto Awards is an effort to create a credible platform to recognise the efforts of the auto manufacturers and also provide an indicative parameter to the consumer.”
New models of passenger cars introduced in the year 2002 were eligible for the CNBC Auto Car Auto Awards. The CNBC Autocar Auto awards were presented by Goodyear India in association with HDFC Bank- Car Loans and Exide.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
