MAM
Mahindra appoints Shuchi Suri as EVP to lead Experiences unit
Former Unilever executive to drive customer experience across group
MUMBAI: Mahindra is shifting gears from products to experiences, and it’s bringing in a seasoned driver. Mahindra Group has appointed Shuchi Suri as executive vice-president – Mahindra Experiences, effective May 14, 2026, as part of its push to sharpen customer-centric strategies across businesses. Suri will lead the newly created Mahindra Experiences function, tasked with building integrated, world-class customer journeys aimed at unlocking value and driving business impact. The role spans oversight of the Mahindra Adventure team within the automotive division and the Experiences vertical at Mahindra Holidays, placing her at the intersection of mobility, travel and leisure.
She will report to Anish Shah and will be part of the company’s Senior Management Personnel, according to a regulatory disclosure cited by The Economic Times.
Suri joins from Unilever, where she spent 22 years across India, Asia-Pacific and the UK in multiple leadership roles. Most recently, she served as Global Vice-President for Homecare, managing a multi-billion euro portfolio across more than 60 markets, with a track record of driving growth and margin expansion through portfolio transformation and strategic execution.
Her expertise spans brand strategy, consumer segmentation, premium innovation, digital-first marketing and partnerships areas increasingly central to how large conglomerates are rethinking customer engagement.
Academically, Suri is a triple gold medallist from the School of Planning and Architecture and holds an MBA from the Indian Institute of Management Lucknow.
The move signals Mahindra’s intent to go beyond products and platforms, focusing instead on crafting differentiated experiences across its ecosystem because in today’s market, what you sell matters, but how it feels matters more.
