MAM
Mahagun India appoints Shah Rukh Khan as brand ambassador
MUMBAI: Mahagun India, one of the real estate developers in Delhi NCR, has announced Bollywood actor Shah Rukh Khan as its brand ambassador.
Additionally, the company has also introduced its new corporate identity in the form of a new logo.
Mahagun India director Dhiraj Jain said, “Great names are built with consistent performances, and Shah Rukh Khan and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag – ‘A name that performs‘. After all, when people depend on your name, you have to deliver.”
The new identity is a graphic visual of two roofs together making a ‘M‘.
“We felt that we need a new logo that should be an amalgamation of modernity, style and clarity. The logo thus made reflects that Mahagun believes in clarity of ideas and transparency in working. With this new corporate identity we want to reinforce our presence in the building of new India and hence make it clear that Mahagun will come up with futuristic and innovative projects in the coming years,” Jain added.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
