MAM
MAGNONTBWA beefs up senior team
MUMBAI: Post its acquisition by Omnicom’s TBWA, MAGNONTBWA has strengthened its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions.
The appointments come as the agency’s preparations to strengthen its presence in the capital and also penetrate tier two cities in North India.
The agency has got on board KN Ajit Narayan as group director, social media marketing, Paurush Pandit as group director, web/mobile technology and Alok Garg, associate vice president, client development for MAGNONTBWA.
Garg comes with over 16 years of strong experience in client acquisition and managing key customer relationships. His digital experience is rich and vivid and he has led business teams at independent digital agencies in the past. He will be spearheading the client acquisition team for MAGNONTBWA in the Delhi NCR region. He will also be responsible for setting up MAGNONTBWA offices in key northern Indian cities like Lucknow and Chandigarh, and drive MAGNONTBWA’s penetration in tier two Indian cities.
Narayan moves in from Interactive Avenues, where he was managing social media offerings for a range of clients. He has worked with several leading as well as startup organizations and has experience in new media marketing including online reputation management (ORM), social media marketing (SMM), SEO, content management and user acquisition. Apart from managing the group profile, he will also actively coordinate on account management for SMO services, social media consulting and campaign execution.
Pandit is a technology evangelist with over 10 years of experience in both start-ups as well as large organisations. In the past he has worked in with Makemytrip.com and Yatra.com. He specialises in web user interface design, development, optimization, usability and web marketing. At MAGNONTBWA, he will be operating at the group level and will be responsible for driving technology excellence on both web and mobile platforms, across the board.
MAGNONTBWA and MAGNON E-GRAPHICS founder and group CEO Vineet Bajpai said, “At MAGNONTBWA, people have always been central to strategy. As digital media evolves, agencies and marketers will need to find new innovative approaches to connect brands and consumers. The team expansion at Magnon is in sync with the current and potential opportunities and challenges. MAGNONTBWA stands committed to offering best-in-class interactive media solutions to our clients.”
These hirings have been carried out for both MAGNONTBWA as well as MAGNON E-GRAPHICS, the agency’s international digital delivery arm.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
