MAM
Mafatlal spins a new yarn with Vishesh Verma as comms head
MUMBAI: Words are the new power suits, and Arvind Mafatlal Group has just found its tailor-in-chief. The century-old conglomerate, known for weaving enduring business legacies, has appointed Vishesh Verma as group head for corporate communications, effective immediately.
Armed with more than 20 years of experience across media, marketing, and communications, Verma has stitched together award-winning campaigns for marquee brands. His career includes senior mandates at Viacom18 and Warner Media, where he led strategies that didn’t just look good on paper but translated into sharper brand presence and stronger consumer engagement.
Now tasked with overseeing the Group’s communications across internal, external, and digital platforms, Verma’s mandate is clear: craft cohesive storytelling, reinforce stakeholder trust, and keep the Mafatlal brand humming across diverse markets. With a reputation for marrying creativity with data-driven precision, he’s expected to ensure that every Mafatlal message not only resonates but also delivers results proof that in today’s boardrooms, a strong narrative is as valuable as a strong balance sheet.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
