MAM
Madison to handle CCD’s media account
Mumbai: Café Coffee Day (CCD) has awarded its media mandate to Madison Media for its chain of coffee Cafés.
The account size is estimated to be around Rs 400 million and will be handled by Madison Media Omega in Bangalore.
Madison Media Group CEO Gautam Kiyawat said, “We are delighted to have India’s premier and leading café chain, Café Coffee Day, to our roster of clients and are confident of helping it grow and gain further market share in the country.”
CCD president marketing K. Ramakrishnan said, “Café Coffee Day being a brand for the young and the young at heart, we needed a partner who would be passionate about the brand, to be able to understand the category in depth and the varying dynamics to enable us to move along at a fast pace. We are confident of Madison Media’s thought leadership and competence in executing the campaigns. We are delighted to have them on board”.
Café Coffee Day as a brand has never advertised in mass media in the last 16 years of its existence. It has been built on different marketing initiatives, coffee category building activities, public relations and social media.
The brand has just launched its first ever television commercial titled ‘Sit Down’ that has been created by Creativeland Asia.
For the record, Madison Media Group handles media mandate for clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico and McDonald’s.
MAM
Fringe festival finally hits Mumbai stage in March
60 plus shows from 10–15 March 2026 at NCPA plus Bandra venues.
MUMBAI: The Fringe is no longer on the fringe, it’s centre stage in Mumbai, ready to turn the city into a creative playground. After nearly 80 years of shaking up global performance culture from Edinburgh to Prague and Adelaide, the world’s largest open-access arts movement makes its India debut with the Mumbai Fringe Festival from 10 to 15 March 2026.
Kicking off at the iconic Tata Theatre, NCPA, the six-day celebration will spill across Bandra’s buzzing creative circuit, Khar Comedy Club, 3 Art House and indifferent @ Gharonda delivering nearly 60 performances in comedy, theatre, poetry, storytelling and experimental work. This isn’t a sit-down spectacle; it’s a city on the move, with audiences hopping between venues to catch new voices and bold ideas in their rawest form.
The lineup mixes homegrown stars with international heavyweights. Rohan Joshi, Kanan Gill, Varun Grover, Aakash Gupta, Priya Malik, Amandeep Khayal, Urooj Ashfaq and Amit Tandon bring the Indian edge, while global gems include Nigel Miles Thomas’s award-winning solo Sherlock Holmes: The Last Act, The Shakespeare Edit’s striking Macbeth adaptation and David Hoskin’s genre-blending Haunted House (mime, comedy, storytelling mash-up). True to Fringe spirit, the programme thrives on intimacy, invention and fearless creative risks.
Tickets are already live on Bookmyshow, with several shows sold out, signalling strong early buzz. Co-founders Steve Gove (of the 25-year-old Prague Fringe) and Simar Singh (UnErase Poetry) are steering the ship, united by the belief that Mumbai and India is primed for the Fringe model.
Steve Gove said, “Bringing Fringe to Mumbai has been a long-held dream. Cities around the world have embraced this model and watched it reshape their creative landscapes. Mumbai has the energy, the appetite and the talent to make this extraordinary.”
Simar Singh added, “The Fringe model gives artists complete freedom. It creates space for new voices and unexpected ideas to meet audiences directly. Mumbai deserves a platform like this.”
Edinburgh Festival Fringe Society chief executive Tony Lankester chimed in, “Born in Scotland nearly 80 years ago, the Fringe has always stood for joy, openness and giving everyone a platform with minimal gatekeeping… We are delighted to see the Mumbai Fringe carry this same spirit forward.”
In a country bursting with artistic tradition, the Fringe’s arrival feels both overdue and electric, a chance for audiences to experience unfiltered, up-close performance that has quietly shaped modern theatre worldwide. Grab tickets on Bookmyshow before the best spots vanish. Mumbai’s creative margins just got a whole lot louder.
