MAM
Madison Media’s COO (north and south) CVL Srinivas resigns
NEW DELHI: Madison Media chief operating officer (north and south) CVL Srinivas has put in his papers after a successful five and a half-year stint in the country’s leading media specialist agency.
Srinivas is yet to decide on his new assignment and is expected to join a new company only towards the end of November or early December.
“I have been thinking on this for quite some time. When offers came along, I decided to quit. My nature is such that I like challenges and I feel, with things progressing smoothly here, it’s time to move on. It was great working with Sam (Balsara) and others. It proved to be a rich and rewarding experience,” said Srinivas.
On his plans for the future, Srinivas added, “I have got offers both from India and abroad, and these are from media industry and outside it as well. I am taking a two-month break and will decide during this break.”
Srinivas, who joined Madison in mid-1998 in Mumbai, moved to Delhi in early 1999 when the agency split into two operating units and he was given charge of the non-Mumbai clients.
“My most memorable win here was clinching Coca Cola buying and planning assignment. Other highpoints were setting up of Delhi followed by the Bangalore office. Also recruiting some of the best talents in the country and retaining them was quite satisfying, too.” Srinivas adds.
During his tenure, Madison added clients such as Coca Cola, Perfetti in 2000, Domino’s in 2001, ABN Amro Bank, Somany group and Ozone Ayurvedics in 2002. “During the same period, we picked up BPL, Nissin Foods and IFB appliances in our Bangalore branch,” says Srinivas.
Srinivas started his career in media in 1993 when he joined Lintas after completing his MBA from XLRI, Jamshedpur. After a year, he left Lintas for HTA, where he got an opportunity to be a part of Fulcrum and from there, he joined Madison.
Also read:
“Most clients and media professionals fear to take the ‘innovative’ route. There is hardly any risk taking” – CVL Srinivas
“Media innovations have become an expected deliverable from any media agency”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
