MAM
Madison Media strengthens digital leadership team
MUMBAI: Madison Media has announced the appointment of two senior level resources to its Digital leadership team. Shobhit Gaur joins the agency as head of North digital and Sandeep Prabhudesai as South Digital and Analytics lead.
Shobhit Gaur comes with over 11 years of experience in digital media having worked across a range of companies such as Starcom, IPG and GroupM. Shobhit will be overseeing the North operations of the agency and has the mandate of enhancing its product offering.
Gaur says, “Madison is witnessing great growth and has great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients.”
Prabhudesai comes with 11 years of experience in Analytics & digital marketing and has been an old hand of Madison. He was previously working with MEC on Flipkart business. Says Prabhudesai, “Madison is a strong brand with a roster of extraordinary work; work that’s been awarded in India.”
Madison Media chief digital officer Vishal Chinchankar says: “I am confident that Shobhit & Sandeep will be able to deliver value to our clients through their diverse category experience. Their deep understanding of digital media and strategic skills will help us deliver the best solutions for our clients.”
Madison Media was in the news last week for having acquired a majority stake in digital and performance marketing agency HIVEMINDS in Bangalore. The agency currently works with Marico, Asian Paints, Godrej Properties, Raymond, Levis, Tata Chemicals and many other clients in the digital space.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
