MAM
Madison Media ropes in Vishal, Ambica and Akanksha for key roles
Trio joins to drive digital and integrated growth in North & East
DELHI: Madison Media is giving its North and East operations a fresh jolt of energy, bringing in three senior professionals to strengthen its digital and integrated media leadership.
Vishal Kumar has joined the agency as vice president, digital business for the North and East. He will steer the region’s digital growth plans, working closely with chief digital officer Vivek Das and COO Mimi Deb.
This is a homecoming for Vishal, who returns to Madison with more than 18 years of experience across marketing, media and digital transformation. An alumnus of Xavier Institute of Management, Bhubaneswar, he spent nearly eight and a half years at GroupM, most recently leading the digital practice for Wavemaker North. His work earned recognition at industry platforms such as the Emvies and Goafest.
Most recently, he founded LeapX.ai, a Nasscom awarded start up that builds AI agents for paid digital advertising, sharpening his expertise at the crossroads of data, technology and performance marketing.
Madison has also added two more senior hires to the North and East leadership team. Ambica Chaudhary joins as deputy general manager, integrated media, while Akanksha Panwar comes on board as deputy general manager, digital business.
Ambica brings more than 15 years of experience across global agency networks including Starcom, Wavemaker and most recently PHD. She has handled integrated media planning for brands across categories such as CPG, smartphones, luxury fashion, mobility and life sciences, including managing Unilever’s media mandate in North America. At Madison, she will focus on building client centric, integrated media solutions for the region.
Akanksha also comes with over 15 years of experience, spanning software engineering, IT and digital advertising. An MBA from the University of Nottingham, she spent the last six years with WPP Media and previously held digital leadership roles at Dentsu. She has delivered full funnel strategies across sectors such as CPG, electronics, fashion and health insurance, and her work has been recognised at the Emvies, Indian Digital Marketing Awards and Campaign India Digital Crest Awards.
Speaking on his return, Vishal said it was an exciting time to be back as the company moves ahead with its Madison 3.0 vision. He added that his recent experience building LeapX.ai at the intersection of AI, data and performance marketing would help scale digital growth and strengthen tech and data capabilities in the region.
Mimi Deb said the new appointments would add fresh depth to the leadership team. She noted that Vishal’s expertise in data and technology, along with Akanksha’s digital experience and Ambica’s global exposure, would help drive the next phase of growth across the North and East markets.
Vivek Das added that the hires were strategic bets on digital first growth. He said Vishal’s mix of platform scale, AI entrepreneurship and agency experience would help translate Madison’s AI powered tools into sharper strategies and stronger brand commerce integration, while Ambica and Akanksha would reinforce integrated planning and full funnel execution.
With the new trio in place, Madison appears set to press the accelerator on its digital ambitions in the North and East.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
