MAM
Madison Media promotes Keswani as Sigma CEO and Banerjee as Infinity COO
MUMBAI: Madison Media has announced a few changes in its top management that start with the promotion of Madison Media Sigma COO Vanita Keswani to CEO of Madison Media Sigma. Further, current Pinnacle SVP Shekhar Bannerjee has been elevated to COO of Madison Media Infinity.
Commenting on the new appointments, Madison Media & OOH, Group CEO, Vikram Sakhuja said, “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserved and I wish them the best in their new challenges.”
Keswani has been with Madison Media for the last 18 years and donned various key roles and today heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar, etc.
Bannerjee joined Madison Media as a management trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico businesses of the Mumbai office.
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago, that gets the agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
