MAM
Madison Media Group elevates Vinay Hegde as chief buying officer
MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to pursue opportunities outside Madison Media.
Hegde has been with Madison Media for three years as senior VP buying and is a part of Madison’s central buying team since 2016, and worked across agency’s clients. Hegde has over 25 years of experience, having worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business. He has also worked with Disney as director, revenue strategy, in addition to having worked at Starcom, HTA and Percept.
Madison Media & OOH Group CEO Vikram Sakhuja says, “I am delighted to have Vinay head our buying. He brings analytic and strategic strength to our buying function, and is ideally suited to discover new buying and trading models in this highly dynamic media environment. I would also like to thank Neel for his contribution to Madison over the years.”
Commenting on this development, Dighe says, "I am confident that Vinay will enhance and strengthen Madison’s buying and deliver more value to clients through his strong negotiation skills and market Madison Media Group is a part of Madison World which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports and entertainment; employing over 1,000 communication professionals across India, Sri Lanka, Thailand and Bangladesh. He has an excellent rapport with Media Partners and his understanding of the Indian television environment is second to none. Always goes for a win-win.”
Madison Media has had a great run this awards season having won, Marketing Team of the Year for Asian Paints, at Indian Marketing Awards; Agency of the Year at Digies Digital Awards; Brand of the Year for Viacom 18 at DMA Echo Asia Awards; Mobile Agency of the Year at IDMA Digital Awards; in addition to winning over 150 awards since January 2019.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
