MAM
Madison Media Group creates “Wills Rock the Ramp” 360 degree selfie booth
MUMBAI: Marrying social and on ground engagement, Wills Lifestyle and Madison Media devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth – a twist to the traditional twirl people do to show off what they’re wearing! Instead of doing the twirl yourself, the cameras and modern technology does the twirling and the same could be shared on social networks.
Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.
The Technology for the “Wills Rock the Ramp” 360 degree Vine Booth was developed and implemented by Tagglabs.
Mr. Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing, said“Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth.”
Basabdatta Chowdhuri, CEO Platinum Media, says “Our Endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers.”
Amit Duggal, Director (Digital) Madison, says “The idea was conceptualized keeping in mind that it should be easy to use and instantly sharable. We wanted to capture the moments which were happening during the event and share it with the world and lead to higher engagement for the brand.”
Madison Media has won several awards in the Digital and Mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand’s sales force leveraging the power of Mobile. The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, Har ek Friend Zarori Hai. At the Emvies Awards held last month, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Bournville–Tape a Tweet.
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, Marico, McDonald’s, Raymond, Piramal Healthcare, TVS, Levis, SpiceJet, Domino’s, BhartiAxa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Lafarge Cement, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media is about Rs. 3000 crores.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
