MAM
Madison Media clinches media mandate for Nexus Select Malls
MUMBAI: Madison Media, India’s powerhouse communication agency, has secured the media agency of record (AOR) for Nexus Select Malls, marking another strategic win in the competitive retail marketing landscape.
The mandate covers a comprehensive media portfolio spanning TV, print, radio, cinema, outdoor, digital branding, and activation.
Nexus Select Malls, India’s first real estate investment trust (REIT) and a major mall operator with 18 properties across 14 cities, aims to amplify its brand presence through this partnership.
Nexus Select Malls CMO Nishank Joshi highlighted the agency’s potential: ““At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media. With our robust online-offline presence through our malls and a deep understanding of consumer behavior and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omnichannel retail marketing.”
Madison Media Ace chief operating officer Vandana Ramakrishna added: “Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement. With Nexus’s innovative approach and extensive retail presence, our goal is to localize effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms.”
The agency brings serious credentials to the table. Ranked as the world’s 4th largest independent media agency by RECMA, Madison Media has dominated qualitative rankings for four consecutive years
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
