MAM
Madhu Chandan joins Akshayakalpa Organic for new ‘Good Food Talks’ episode
Mumbai: Akshayakalpa Organic has launched its second episode of ‘Good Food Talks’. This episode aims to educate consumers about the quality of food, its future, and the growing health consciousness in society.
In this episode, Organic Mandya founder Madhu Chandan discusses the transformation in farming practices. He highlights how traditional, self-sustaining agriculture, once focused on personal and local consumption, has given way to commercial monoculture farming driven by profit. This shift has deeply affected Indian farmers, with 90-92 per cent of them being marginal farmers earning minimal incomes from landholdings under three acres.
Madhu Chandan said, “Growing up, I saw how the rice my grandparents ate was far healthier than what we have today. This decline in food quality is due to poor soil health and modern farming practices. Embracing organic farming can restore soil health and bring back the nutritious food our ancestors enjoyed.”
Akshayakalpa Organic co-founder and CEO, Shashi Kumar stated, “This episode talks about the deep relationship between the health of our farmers and the food we consume. Organic farming isn’t just about using no chemicals; it is a way of nourishing the soil, farmers, and the people. Through this podcast we want to empower consumers to question the source of their food through such conversations, further raising awareness around what they consume.”
The episode focuses on the adverse effects of modern farming on soil health and food contamination. It advocates for organic farming as a way to restore nutrition, sustainability, and food quality.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
