MAM
Akshayakalpa Organic launches ‘Good Food Talks’ video podcast series
Mumbai: Akshayakalpa Organic, an organic dairy and food brand, has launched its new video podcast series under the title ‘Good Food Talks’. Through this series, the brand intends to increase awareness among consumers about the source and quality of food and its future, as well as the fast-growing health and fitness awareness in modern society.
‘Good Food Talks’ is envisioned as a podcast series where thought leaders, industry experts, and health enthusiasts can express their opinions on the changing world of food and wellness. Each episode will bring viewers closer to home with regard to the importance of organic and healthy eating habits, the journey of food from farm to table, and the broader implications of our food choices on health.
The first episode features Nithin Kamath, an established entrepreneur and the co-founder of Zerodha. The conversation touches upon many various aspects of food and health. These include knowing the origin of our food, the benefits of choosing organic and understanding good food and its impact on our health. It also features topics like the public shift in consciousness over the last 10 to 20 years to healthier living and fitness. Nithin Kamath further shares his personal journey and thoughts on the importance of making informed food choices and how these choices contribute to overall well-being.
Zerodha founder and CEO Nithin Kamath remarked, “The entire Rainmatter Health team keep questioning the source of the food we all consume which led us to investing in startups across various food categories like milk, eggs, vegetables and cereals. With this initiative, Akshayakalpa will nudge more Indians to think about what they consume and how it affects their health.
Akshayakalpa Organic co-founder and CEO Shashi Kumar stated, “We are excited to bring out a series on the Good Food Movement as part of our continuous initiatives to educate and engage the community on the importance of organic and healthy eating. We want to empower consumers to question the source of their food through such conversations, further raising awareness around what they consume.”
The video also discusses the importance of soil health in producing high-quality, more nutritious food. The soil in which food is grown plays an important role in determining its nutrient content and overall health benefits. Healthy soil supports rich plant growth, enhances the flavor of produce, and reduces the need for additional chemical additives, ultimately leading to better food quality.
Akshayakalpa Organic is a company committed to changing the way people eat through healthy organic dairy and food products. In pursuit of the vision ‘Healthy World, Happy World’, Akshayakalpa Organic closely associates with farmers to ensure the highest standards of organic farming and animal welfare.
The first episode of “Good Food Talks” featuring Nithin Kamath is now live on the official YouTube channel and website of Akshayakalpa Organic.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
