MAM
Madhouse launches SmartMAD on it first anniversary
MUMBAI: Mobile communications company Madhouse celebrated its first anniversary on 14 February. Madhouse is a full service mobile communications company that has brought together agencies, publishers and technology partners to deliver robust mobile marketing solutions to advertisers across categories.
The agency has furthered its endeavour to take the mobile medium to greater heights with the launch of SmartMAD – an intelligent mobile advertising network in India that opens a plethora of opportunities for advertisers and publishers. SmartMAD provides targeted serving capabilities on premium and long tail publisher properties and enables interactive HTML 5 rich media ad formats, advanced features like frequency capping and near real time reporting.
During its first year of operations, Madhouse has achieved milestones like becoming a true end-to-end mobile communications company with all services like technology, strategy, creative, media, analytics and execution carried out in-house. The company also achieved the feat of being the only company with over 25 mobile marketing certified professionals apart from being the exclusive partner to Mindshare Global in the Mobile Center of Excellence initiative. Apart from this, Madhouse secured exclusive content partnerships on mobile and rolled out content led apps, carried out third party serving and tracking enabled for advertisers and agencies and enabled partner agencies and client campaigns win over 40 awards both nationally and internationally. It also got representation on the board of Mobile Marketing Association India chapter in its launch year and is now set to launch a mobile DSP platform in this year.
Ford VP marketing Anurag Mehrotra said, “Mobile is one of the key focus areas. In Madhouse we have a partner that understands our business & brings solutions that help meet our business objectives. In partnership with Madhouse, Ford has delivered many innovations – big & small – positioning us successfully to our audience via the medium.”
Maxus managing partner Kartik Sharma said, “Madhouse has a scientific approach to mobile media planning which is fantastic. Madhouse truly has the expertise of an end-to-end mobile solutions company and not just another media agency. Madhouse is a real welcome change lead by a set of passionate people.”
Madhouse India chief operating officer Vinod Thadani said, “Advertisers realize the potential of the medium but only need direction. 2013 is more the year of mobile maturity rather than the beginning of the era. Having said that there are clients at different stage of readiness & that‘s what makes the market interesting. Some have templatized mobile as a part of their marketing campaigns some are constantly experimenting with various technology innovations or ideas and others realize the medium potential & want to exploit. All they need is direction. Madhouse in 2013 is boisterously driven to discharge our expertise to charge advertisers growth and rise.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
