Elevates Nilesh Gohil as CEO Sokrati & president - performance practice.
As per the mandate, the agency will help the brand achieve its digital marketing objectives.
Thadani will report to Media South Asia, CEO, Divya Karani.
Thadani had joined this flagship media agency of GroupM in 2014.
While most are certain that OTT will gain with it, others are adopting a wait & watch approach