MAM
Madchatter goes global with Worldcom PR pact
MUMBAI: From Bandra to Berlin Madchatter’s next brainstorm could be worldwide. Mumbai-based integrated communications agency Madchatter Brand Solutions has joined the Worldcom Public Relations Group, becoming part of a 40-country-strong alliance of over 80 independent PR firms. The move signals a strategic leap for the young firm as it gears up to build campaigns that are globally informed and locally resonant.
“This partnership is a huge milestone, especially at a time when regional boundaries are blurring fast,” said Madchatter founder and CEO Rachna Baruah. “It gives us access to a global brain trust of PR experts while ensuring that Indian narratives get the international spotlight they deserve.”
Worldcom, which vets every member through a rigorous operational and cultural compatibility check, says India remains a market of growing strategic significance. “Madchatter’s regional depth and forward-thinking approach are a strong value-add,” said Worldcom recruitment chair Bjorn Mogensen.
Founded with a focus on both Web2 and Web3 sectors, Madchatter has made a name for itself in storytelling across verticals like enterprise tech, fintech, real estate, wellness, crypto, and impact ventures. Its full-stack services include crisis comms, digital strategy, multilingual content, and policy-sensitive media training, a mix now poised to go global.
With this partnership, Madchatter will co-create multi-market campaigns, exchange real-time insights with international partners, and offer on-ground India expertise to global clients expanding into the subcontinent.
From local stories to global strategies, it’s chatter that now speaks many languages.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
