Brands
Lux Toilet Soap secures top spot in BARC week 25 ratings
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 June to 26 June 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week of 2020.
Top advertisers:
Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd picked the top two spots with 292536 and 84987 insertions respectively.
The following spot was acquired by Godrej Consumer Products Ltd with 67256 insertions.
Brooke Bond Lipton India Ltd and ITC Ltd recorded 46500 and 41791 ad insertions respectively.
Procter & Gamble Home products acquired the sixth spot with 36676 ad insertions on TV.
Other top brands in the pecking order were as follows: Procter & Gamble, Amazon Online India Pvt Ltd, Cadburys India Ltd, Ponds India.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 25 | ||||
| 1 | HINDUSTAN LEVER LTD | 292536 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 84987 | ||
| 3 | GODREJ CONSUMER PRODUCTS LTD | 67256 | ||
| 4 | BROOKE BOND LIPTON INDIA LTD | 46500 | ||
| 5 | ITC LTD | 41791 | ||
| 6 | PROCTER & GAMBLE HOME PRODUCTS | 36676 | ||
| 7 | PROCTER & GAMBLE | 30234 | ||
| 8 | AMAZON ONLINE INDIA PVT LTD | 24555 | ||
| 9 | CADBURYS INDIA LTD | 20293 | ||
| 10 | PONDS INDIA | 19034 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands:
Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 22772
insertions on TV. It was followed by Horlicks (16812) and Amazon.in (16535).
The fourth and fifth sport was acquired by Policybazaar.com and Surf Excel Easy Wash with 16196 and 14503 insertions, respectively.
Other top brands in the pecking order are as follows: Dettol Toilet Soaps, Wheel Active 2 in 1, Close Up Ever Fresh, Godrej No.1 Soap, Sunsilk Black Shine.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 25 | ||||
| 1 | LUX TOILET SOAP | 22772 | ||
| 2 | HORLICKS | 16812 | ||
| 3 | AMAZON.IN | 16535 | ||
| 4 | POLICYBAZAAR.COM | 16196 | ||
| 5 | SURF EXCEL EASY WASH | 14503 | ||
| 6 | DETTOL TOILET SOAPS | 13549 | ||
| 7 | WHEEL ACTIVE 2 IN 1 | 12726 | ||
| 8 | CLOSE UP EVER FRESH | 12645 | ||
| 9 | GODREJ NO.1 SOAP | 12126 | ||
| 10 | SUNSILK BLACK SHINE | 11877 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands | ||||
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
