Brands
Lux Toilet Soap secures top spot in BARC week 24 ratings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 June and 19 June 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.
Top Advertisers:
Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd picked the top two spots with 265729 and 89168 insertions, respectively.
The following spot was acquired by Brooke Bond Lipton India Ltd and Procter & Gamble Home Products. They recorded 43610 and 39154 ad insertions, respectively.
ITC Ltd acquired the fifth spot with 33042 as insertions on TV.
Other top brands in pecking order were as follows:Procter & Gamble, WIPRO Ltd, Godrej Consumer Products Ltd, Cadburys India Ltd, and Colgate Palmolive India, respectively.
Top Brands:
Lux Toilet Soap became the top brand in BARC week 24 rankings as it recorded 21856 insertions on TV. It was followed by Dettol Toilet Soaps (15461) and Myntra.com (14453).
The fourth and fifth sport were acquired by Horlicks and Ariel with 14009 and 13802 insertions, respectively.
Other top brands in the pecking order are as follows: Sunsilk Black Shine, Close Up Ever Fresh, Amazon.in, Surf Excel Easy Wash, and Clinic Plus Shampoo, respectively.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
