Brands
Lux cozies up to Varun
MUMBAU: Lux has yet again created a buzz in the innerwear category by signing on Bollywood star Varun Dhawan, the heartthrob of Young India, as its new brand ambassador for Lux Cozi.
Lux Industries is known for its innovative and customer-demand driven product offerings, manufacturing more than 100 products across 12 major brands.
Lux Industries senior vice-president – operations and strategy Saket Todi said, “With fresh zeal and perspective, Lux has a structured plan of reaching out to the youth fraternity focusing on ideas in sync with the brand attributes. Lux Cozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear..”
On signing on Varun, Todi elaborated, “Over the years, Varun has carved a niche in the minds of the film buffs and critics alike. His style and fashion sense makes him endearing to all sections of the audience cutting across age groups, especially the youth.”
Lux senior VP Udit Todi said, “A significant section of young audience connects with Varun and we believe will work in favour with our strategy to reach out to the youth of this country.”
Dhawan said, “I really liked the vibe of the ad campaign when I met with the creative team.”
Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
