The brand launches on e-commerce platforms today with a TVC campaign featuring Virat Kohli.
Thermal wear range of Lux Industries added 10% last year to the company’s overall sales.
MUMBAI: Would you have ever given a second thought to ads that promote the hidden qualities of innerwear had it not been for celebrities like Akshay...
MUMBAU: Lux has yet again created a buzz in the innerwear category by signing on Bollywood star Varun Dhawan, the heartthrob of Young India, as its...
