Ad Campaigns
Lupin urges women to talk about vaginal hygiene with latest campaign #SahiBaat
MUMBAI: Wavemaker, the media, content and technology agency of GroupM has created a quirky digital campaign for pharma major Lupin Ltd’s (Lupin) OTC arm Lupin Life featuring its new woman-care product, V-Bath. The campaign named #SahiBaat aims to build awareness among women around the usage of intimate hygiene wash and encourages them to openly discuss their concerns rather than being ‘shusssh’ about it.
Featuring vivacious Richa Chadha, the campaign video builds on the storyline of how even confident women avoid talking about intimate hygiene, do not give the issue any priority and end up compromising their own health.
Talking about the launch of V-Bath on digital media,Lupin Life head Anil Kaushal said, “We have reinvented V-Bath by making changes in the product based on new research and customer feedback, and are looking forward to re-introduce it in the market. It was imperative for us to get our first communication right and Wavemaker helped us develop this campaign based on an integrated content solution approach. The #SahiBaat campaign delivers our message and represents our product philosophy in the best possible way.”
Talking about the campaign conceptualisation, Wavemaker India chief content officer Karthik Nagarajan said, “When Lupin wanted to launch V-Bath, we did not look at it as just a product launch but a new category altogether. We recommended a digital-only launch as we thought it was the best way to generate buzz around an issue that has largely been taboo, while generating consideration for the brand. Extremely proud of our ‘Originals’ team which conceptualised the film and our partners. However, none of this would have been possible without a progressive client who was willing to walk the talk!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
