MAM
Lubi Industries is Telugu Titans’ associate partner for PKL season 11
Mumbai: Lubi Industries has partnered with the Telugu Titans for the 11th season of the Pro Kabaddi League (PKL) as an associate partner. This partnership provides Lubi with a platform to engage with the Telugu Titans’ fan base and strengthen its presence in the sports industry.
The collaboration is particularly focused on Andhra Pradesh and Telangana, where the PKL enjoys strong viewership in both rural and urban areas. With Lubi’s established presence in the domestic and agricultural pump sector, the partnership aligns with the company’s market reach in these regions.
As part of the agreement, Lubi Industries’ logo will be displayed on the shoulder blades of the Telugu Titans’ playing kits throughout the season, ensuring prime visibility for the brand.
The management at Lubi Industries said, “Kabaddi is a popular sport followed by many of our customers across rural and urban markets. This partnership allows us to celebrate the shared values of resilience, endurance and agility qualities that define both the sport of kabaddi and our products. We are excited to be associated with the Telugu Titans and wish them the best for the upcoming season.”
Telugu Titans CEO Trinadh Reddy said, “It’s a privilege for us to have an associate partner like Lubi Industries. Both the Telugu Titans and Lubi Industries share a common drive for success and have a strong presence across regions, making this partnership a powerful one. We look forward to an exciting season ahead.”
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
