MAM
LT Foods appoints Amit Mehta as head of convenience & health food biz
Mumbai: LT Foods announced the appointment of Amit Mehta as the head of the convenience and health food business for the 70-year-old consumer food company. Mehta’s key responsibilities will include formulating and implementing new product winning strategies and expanding LT Foods’s presence in convenience and health food segments, the company said in a statement.
An influential leader with more than two decades of experience in driving growth for consumer-centric businesses, Mehta has an enviable track record of spearheading initiatives to achieve strong business results through process and project management approach in different industries.
“LT Foods has diversified its product portfolio with new offerings in convenience and health food segment riding on consumer trends and by leveraging the strong brand equity and robust distribution network of its flagship brands ‘Daawat,’ ‘Royal,’ ‘Devaaya,’ and ‘Kari Kari’ globally,” said LT Foods managing director & CEO Ashwani Kumar Arora. “New products and innovation are critical to our long-term growth and to further improve profitability. In this regard, Amit with his unique blend of experience in finance, operations (setting up new businesses and restructuring), and business expertise will expedite our such initiatives to scale & enhance profitability.”
Prior to joining LT Foods, Mehta was the managing director of Kohinoor Specialty Foods India Pvt Ltd (subsidiary of McCormick & Co Inc), where he played a key role in transforming the business with a vision to build a consumer-focused food business by launching various new products under Spice and convenient categories in India and for export markets. Mehta led the reinvigoration of the brand and built a strong focus on the e-commerce business.
In his career spanning over two decades, he has led various strategic initiatives i.e. setting up infrastructure for supply chain network, manufacturing facility upgrade & turnaround, effective go-to-market strategies, innovation, and talent development, said the company in a statement. In the past, he has also worked with other reputed companies such as Kodak India, Narang Group, PricewaterhouseCoopers India, and Ernst & Young India.
“I am excited to be part of LT Group, which is fast-growing and emerging Indian multi-national food company, in their pursuit to build and scale up food business in convenience and health segment, in and outside India, leveraging the strong foundation of its existing consumer rice business,” said Amit Mehta.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
